PROSPECTS AND OPPORTUNITIES
Growth for liquid detergents and softeners in the evolving laundry care category
As consumers migrate to cheaper products, with this behaviour driven by recent years of price increases, laundry care in Brazil is expected to continue to see solid retail volume and current value growth rates throughout the forecast period, in particular pushed by liquid detergents and the good performance of fabric softeners, although powder detergents is also expected to see growth from an already high base.
Private label and warehouse clubs: Dynamism in grocery retail amidst changing consumer preferences
The growing number of warehouse clubs in Brazil is threatening the performance of traditional supermarkets, with the latter seeing a notable distribution share decline in 2024, mainly at the expense of warehouse clubs. Supermarkets are therefore betting on private label to fight the migration of customers.
The rise of emergent brands, and consumer concerns in laundry care in Brazil
The rise of emergent brands and the increased usage of claims within laundry care products in Brazil has been attracting consumers’ attention since the pandemic, when effective cleaning was a concern amongst consumers, who wanted to protect their households and family. The addition of different cleaning agents, including enzymes, alcohol, or sodium bicarbonate, helped companies to increase the penetration of categories that were previously neglected by consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Brazil?
- Which are the leading brands in Laundry Care in Brazil?
- How are products distributed in Laundry Care in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Brazil - Category analysis
KEY DATA FINDINGS
Emergent regional brands pressure traditional players
Strategic relaunch for the Ace powder detergents brand in Brazil
The challenges of liquid detergents in the Brazilian market
Growth for liquid detergents and softeners in the evolving laundry care category
Private label and warehouse clubs: Dynamism in grocery retail amidst changing consumer preferences
The rise of emergent brands, and consumer concerns in laundry care in Brazil
Home Care in Brazil - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Laundry Care research and analysis database.
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