PROSPECTS AND OPPORTUNITIES
Liquid tablet detergents face limitations
Liquid detergent tablets, while gaining popularity in many countries, are unlikely to see significant growth in Finland in the upcoming years. The country’s ageing population is a hindrance to development, as older consumers tend to stick to familiar formats like liquid and powder detergents, with less inclination for using new products.
Seasonal and limited edition fragrances to gain traction
In Finland, the use of fragrances in laundry care is expected to grow, with manufacturers introducing seasonal and limited-edition scents to enhance the consumer experience and add a premium appeal. Many consumers enjoy scented detergents that create a sense of freshness and evoke emotions tied to certain seasons or moods.
Private label has further growth potential
Private label in Finland is set to grow well as more consumers realise such products offer quality and variety as well as affordability. While saving money is still a factor, people are increasingly drawn to new product innovations, exclusive launches, and a wider selection in private label ranges.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Finland?
- Which are the leading brands in Laundry Care in Finland?
- How are products distributed in Laundry Care in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Finland - Category analysis
KEY DATA FINDINGS
Laundry care brands respond to skin sensitivities
Liquid laundry detergents gain popularity
Efficacy and convenience drive consumer choices
Liquid tablet detergents face limitations
Seasonal and limited edition fragrances to gain traction
Private label has further growth potential
Home Care in Finland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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