PROSPECTS AND OPPORTUNITIES
Scent boosters will continue to undermine demand for fabric softeners
Liquid fabric softeners - traditionally a cornerstone of Spain’s laundry care market - has suffered declining demand in recent years, particularly during 2022 and 2023. This downturn can be attributed to the cost-of-living crisis and the growing appeal of emerging segments such as scent boosters.
Slow growth anticipated for e-commerce distribution channel
Following rapid growth during the pandemic, the e-commerce channel for laundry care products saw deep declines in 2023 and a steady recovery in 2024. This renewed growth has been driven by improved user experiences and enhanced delivery services offered by leading supermarket and hypermarket marketplaces.
Persistent expansion for private label within laundry care while sustainable and natural products are set to gain ground
Private labels are expected to expand their market share significantly during the forecast period, driven by their ability to combine quality improvements with competitive pricing. Retailers such as Mercadona, Carrefour, and Lidl have played a pivotal role in reshaping the perception of private label options, positioning them as high-value options rather than mere budget alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Spain?
- Which are the leading brands in Laundry Care in Spain?
- How are products distributed in Laundry Care in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Spain - Category analysis
KEY DATA FINDINGS
Liquid detergents remains strong in laundry care in 2024
Private label leads competitive landscape
Eco and organic products see demand declining further in 2024 with sustainability innovation focused mainly on packaging
Scent boosters will continue to undermine demand for fabric softeners
Slow growth anticipated for e-commerce distribution channel
Persistent expansion for private label within laundry care while sustainable and natural products are set to gain ground
Home Care in Spain - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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