PROSPECTS AND OPPORTUNITIES
Contraction in powder detergents will undermine progress in liquid laundry
Laundry care is expected to witness further decline in volume and value terms over the forecast period. The shift away from powder detergents will result in a contraction of overall laundry care sales in Latvia, even though liquid detergents will grow in retail volume and constant value terms.
Liquid detergents show promising growth
Liquid detergents will continue to gain share over the forecast period, especially products with several functions, like stain removing and fabric freshening benefits, which is expected to cannibalise sales of fabric softeners and other laundry aids. Liquid tablet detergents is anticipated to exhibit solid growth in both volume and value.
Eco-friendly choices to gain traction in laundry care
Sustainability is strengthening in Latvia and has notably accelerated in the aftermath of COVID-19. Consumers are increasingly concerned about environmental challenges, changing their behaviour to act in a more sustainable manner.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Latvia?
- Which are the leading brands in Laundry Care in Latvia?
- How are products distributed in Laundry Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Latvia - Category analysis
KEY DATA FINDINGS
Moderate growth is witnessed in laundry care
Liquids perform well amid transition away from powder detergents
Consumers shift to more intense scents in fabric softeners
Contraction in powder detergents will undermine progress in liquid laundry
Liquid detergents show promising growth
Eco-friendly choices to gain traction in laundry care
Home Care in Latvia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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