PROSPECTS AND OPPORTUNITIES
Forecast period will see robust rises for overall category
During the forecast period, the laundry care category in Indonesia is expected to continue growing robustly, with growth accelerating throughout the forecast period in both volume and current value terms, despite its maturity, as its products remain essential across the country. The growth will be driven by ongoing educational efforts through advertising, sales and marketing activities, which are increasingly reaching rural areas.
Consumers to show greater interest in gentle plant-based alternatives
Plant-based detergents are poised to become a significant trend in the future of laundry care in Indonesia, as consumers increasingly seek environmentally friendly and safe products. Gentle Gen claims to be a pioneer in this movement, introducing the first laundry detergent in Indonesia made from plant-based ingredients.
Expansion of e-commerce and other modern retail channels supports future growth
During the review period, evolving consumer lifestyles in Indonesia – most notably the increasing adoption of online shopping and e-commerce platforms like Shopee, Tokopedia, Blibli, and Lazada - have significantly enhanced the accessibility of a wide range of laundry detergent products. These platforms not only offer the convenience of shopping from home but also attract consumers with perks such as free delivery and frequent promotional discounts.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Indonesia?
- Which are the leading brands in Laundry Care in Indonesia?
- How are products distributed in Laundry Care in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Indonesia - Category analysis
KEY DATA FINDINGS
Sales rise in both volume and current value terms in 2024
Sayap Mas Utama leads with So Klin brand
Hand wash detergents remains most popular segment in laundry care in Indonesia
Forecast period will see robust rises for overall category
Consumers to show greater interest in gentle plant-based alternatives
Expansion of e-commerce and other modern retail channels supports future growth
Home Care in Indonesia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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