PROSPECTS AND OPPORTUNITIES
Laundry care set to expand as demand for concentrated liquid detergents gains traction
Laundry care in the United Arab Emirates is expected to experience continued growth over the forecast period, primarily driven by increasing consumer awareness of a variety of products available. Leading category players are likely to amplify their advertising campaigns, fuelling growing demand for products such as concentrated powder detergents, liquid detergents, and fabric softeners.
Shift in consumer preferences towards eco-friendly options
As disposable incomes increase, a rising number of consumers will likely opt for high-priced, environmentally- friendly laundry care, driven by a growing awareness of sustainability in the United Arab Emirates. This trend emphasises a significant shift in consumer priorities, with price and brand less top of mind among consumers with environmental concerns.
Detergent tablets expected to see huge demand
Over the forecast period, demand for detergent tablets and other convenient formats, driven by busy lifestyles, is set to further increase in the United Arab Emirates. Consumers are likely to prefer simple products such as single-dose pods, which will simplify the laundry process and reduce measuring mistakes.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in United Arab Emirates?
- Which are the leading brands in Laundry Care in United Arab Emirates?
- How are products distributed in Laundry Care in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Consumers seek value for money as demand for concentrated options grows
Multifunctional products gain popularity amid inflation and rising costs
Procter & Gamble strengthens leadership but private label retains popularity
Laundry care set to expand as demand for concentrated liquid detergents gains traction
Shift in consumer preferences towards eco-friendly options
Detergent tablets expected to see huge demand
Home Care in the United Arab Emirates - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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