PROSPECTS AND OPPORTUNITIES
Solid growth anticipated for laundry care in the forecast period
Laundry care in South Korea is expected to continue to experience solid retail current value growth over the forecast period. Growth will be driven by both steady consumer demand and continued product innovation.
Rising demand expected for sports-related laundry care as the fitness trend grows
Demand for sports-related laundry care products is anticipated to expand further in South Korea, as the number of fitness enthusiasts continues to grow. With increasing demand for products that effectively remove dirt, sweat, and odours, the launch of an increasing number of specialised sports detergents is expected in the coming years.
Innovative indoor drying products set to drive growth
The trend of indoor drying is expected to continue in South Korea throughout the forecast period, building on its growing acceptance in recent years. Over the past two years, products tailored for indoor drying have consistently been introduced, addressing consumer challenges such as unpleasant odours that can arise during indoor drying of laundry.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in South Korea?
- Which are the leading brands in Laundry Care in South Korea?
- How are products distributed in Laundry Care in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in South Korea - Category analysis
KEY DATA FINDINGS
Laundry care records modest value growth, with significant variations in performance
The rapid growth and expansion of Frosch in South Korea
The competition intensifies in liquid tablet detergents
Solid growth anticipated for laundry care in the forecast period
Rising demand expected for sports-related laundry care as the fitness trend grows
Innovative indoor drying products set to drive growth
Home Care in South Korea - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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