PROSPECTS AND OPPORTUNITIES
Greater consumption of lower-cost brands expected in forecast period
Economic uncertainty and a decline in purchasing power are expected to shape local consumer behaviour significantly during the forecast period. As a result, there will likely be an increase in demand for products within the low-cost price segment, as well as a preference for larger packaging formats that offer better value for money.
E-commerce channel set to expand more rapidly, benefiting laundry care in particular
The rapid development of online commerce in Kazakhstan presents new growth opportunities for the laundry care category. Companies are increasingly leveraging e-commerce platforms to promote and sell their products, driven by the ability to offer attractive pricing and convenient delivery options.
Share of private label products may increase
During the forecast period, the fabric softeners segment is expected to maintain moderate growth in both value and volume terms. However, growth will likely be restrained by the fact that consumers do not view fabric softeners as essential household items.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Kazakhstan?
- Which are the leading brands in Laundry Care in Kazakhstan?
- How are products distributed in Laundry Care in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Moderate growth seen in laundry care in 2024
Persil brand increases its market share
Fabric softeners recovers from previous decline
Greater consumption of lower-cost brands expected in forecast period
E-commerce channel set to expand more rapidly, benefiting laundry care in particular
Share of private label products may increase
Home Care in Kazakhstan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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