PROSPECTS AND OPPORTUNITIES
44% of US households own dogs: What this means for laundry care trends
Laundry care in the US is set to maintain slow and stable retail current value growth throughout the forecast period, with increasing sales across all the main categories. One way of driving growth will be to focus on different niches.
Tide adapts to economic uncertainty with affordable liquid laundry detergent
As economic uncertainty and high prices seem to be a constant issue for consumers in the post-pandemic world, the market is seeing not only premium innovations, but also affordable innovations. For instance, Tide’s Simply Free & Sensitive is an alternative to traditional Tide, as a gentler and more affordable option.
How Dealworthy and Everspring showcase the dual power of private label
Private label lines are expected to gain traction in laundry care in the US the forecast period by employing a dual-tiered strategy to cater to a diverse range of consumer needs. At one end of the spectrum, they offer budget-friendly solutions to compete with lower-priced items, while on the other, they create more premium, eco-friendly products that appeal to niche segments focused on sustainability and self-care.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in USA?
- Which are the leading brands in Laundry Care in USA?
- How are products distributed in Laundry Care in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in the US - Category analysis
KEY DATA FINDINGS
The evolving landscape of laundry care: Dominance, disruption, and demand
The self-care evolution: Fragrance brands expand into laundry care
The growth of plastic-free laundry solutions
44% of US households own dogs: What this means for laundry care trends
Tide adapts to economic uncertainty with affordable liquid laundry detergent
How Dealworthy and Everspring showcase the dual power of private label
Home Care in the US - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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