PROSPECTS AND OPPORTUNITIES
Liquid detergents to remain the best performing format
Liquid detergents is projected to see strong and steady growth in value terms (at constant 2024 prices) over the forecast period, while sales of powder detergents are expected to continue declining. Liquid detergents are perceived to be more convenient to use and easier to dose as well as creating less mess than power detergents.
Quick and cold wash formulations set to drive new product development and innovation
Cold wash is expected to remain a key trend driving developments in laundry detergents with companies investing heavily in marketing activities that emphasise the efficiency of their products at lower temperatures. Another emerging trend is that of quick wash.
Consumer price sensitivity should continue to benefit private label sales
Consumers are likely to remain price sensitive and highly driven by promotional activity with disposable incomes likely to remain under pressure in the short term. In this context, while premium brands are expected to continue leading sales of laundry care, the market will likely become more fragmented with the share of economy and mid-priced brands growing.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Greece?
- Which are the leading brands in Laundry Care in Greece?
- How are products distributed in Laundry Care in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Greece - Category analysis
KEY DATA FINDINGS
Price per wash stabilises as the government intervenes
Private label on the rise as incomes are squeezed
Green claims remain under the spotlight
Liquid detergents to remain the best performing format
Quick and cold wash formulations set to drive new product development and innovation
Consumer price sensitivity should continue to benefit private label sales
Home Care in Greece - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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