PROSPECTS AND OPPORTUNITIES
Convenience, efficiency and eco-friendliness will be key drivers of innovation
The Hungarian market for laundry care products is projected to achieve robust growth in both volume and constant value terms (at 2024 prices) over the forecast period. This will be driven by a combination of recovering consumer confidence and the demands of increasingly busy lifestyles, which are pushing consumers towards solutions that offer convenience and high efficiency.
Concentrated liquid detergents poised for continued growth
Concentrated liquid detergents are expected to maintain their position as the most popular laundry detergent format in Hungary, with strong value and volume growth anticipated over the forecast period. Robust promotional activities will play a crucial role in keeping these products top of mind for consumers, reinforcing their appeal as an efficient and cost-effective laundry solution.
Other laundry aids will gain traction
Other laundry aids will see significant growth the forecast period. This will be driven by increasing new product development and higher availability, especially of scent boosters, whiteners, and colour enhancers, combined with more frequent and impactful promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Hungary?
- Which are the leading brands in Laundry Care in Hungary?
- How are products distributed in Laundry Care in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Hungary - Category analysis
KEY DATA FINDINGS
Laundry care market sees sluggish performance amid persistent inflationary pressures
Strong growth for concentrated liquid and liquid tablet detergents
Rising demand for eco-friendly laundry care products
Convenience, efficiency and eco-friendliness will be key drivers of innovation
Concentrated liquid detergents poised for continued growth
Other laundry aids will gain traction
Home Care in Hungary - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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