PROSPECTS AND OPPORTUNITIES
Further fall in illicit sales
Though smuggling continued to be very significant, there was a reduction in 2024 in smuggling from neighbouring Argentina. This was due to a steep currency devaluation of the peso in Argentina at the end of 2023, after the election of president Javier Milei.
Larger pack sizes popular
Bolivian families tend to shop once a month, and therefore opt for larger pack sizes that also offer cost savings. In powdered detergents, the most popular pack sizes are 700g and 2kg.
Little focus on less popular offerings
With laundry care under price pressure, players will prioritise the more popular laundry care products, with less popular offerings such as carpet cleaners and laundry aids receiving little attention or promotion. As such there will continue to limited offerings in these areas, with the Vanish brand being the only significant contender in this space.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Bolivia?
- Which are the leading brands in Laundry Care in Bolivia?
- How are products distributed in Laundry Care in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Bolivia - Category analysis
KEY DATA FINDINGS
Modest volume growth in 2024
Leader Aceite launches several new products
Unilever looks to increase value share
Further fall in illicit sales
Larger pack sizes popular
Little focus on less popular offerings
Home Care in Bolivia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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