PROSPECTS AND OPPORTUNITIES
Further focus on functionality associated with health concerns
Laundry care in Hong Kong is a mature category in Hong Kong, and therefore retail volume sales are expected to continue to marginally decline over the forecast period. This will mainly be driven by powder detergents, while value sales (at constant 2024 prices) are predicted to continue growing, as newer formats and concentrated formulations, including liquid tablet detergents, gain greater relevance among local consumers.
Consumption polarisation will maintain its momentum in Hong Kong
Heading into the forecast period, laundry in Hong Kong is set to see further consumer polarisation in terms of purchases. The proposed increase in electricity prices by the local government, alongside intense competition within the category, specifically in concentrated liquid detergents, will see manufacturers proactively marketing their exclusive and specific product features in an attempt to appeal to consumers.
International brands set to strengthen their foothold in local market
International brands are predicted to remain popular within laundry care over the forecast period due to technological excellence, long-term trust in imported brands and continuous innovation in this mature category.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Hong Kong, China?
- Which are the leading brands in Laundry Care in Hong Kong, China?
- How are products distributed in Laundry Care in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Laundry care remains under pressure from mobility, maturity and pricing pressures
Liquid tablet detergents continues strong performance in local market
International brands remain popular as expatriates slowly return
Further focus on functionality associated with health concerns
Consumption polarisation will maintain its momentum in Hong Kong
International brands set to strengthen their foothold in local market
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Laundry Care research and analysis database.
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