PROSPECTS AND OPPORTUNITIES
Concentrated formulas are expected to support retail value and the average unit price of fabric softeners
In the laundry care market, concentrated versions of products have traditionally struggled to gain traction. For example, in the concentrated liquid detergent segment, Tide remains the sole available brand, with Ariel, Ace, and Skip having left the competitive landscape.
Dreamco is expected to perform well, becoming stronger competition for Unilever
The standard liquid detergent market in Argentina has become highly concentrated, despite the large number of brands competing. Over the review period, P&G, with its brands Ariel and Ace, and Unilever, with Ala, Skip, and Drive, led the bulk of the market share in this category.
Cost-effective, traditional laundry care ingredients are set to gain ground
Across the forecast period, there is expected to be a growing trend of consumers returning to traditional cleaning methods. This includes products such as baking soda or vinegar in conjunction with conventional cleaning products, with baking soda, in particular, being used as a whitening agent.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Argentina?
- Which are the leading brands in Laundry Care in Argentina?
- How are products distributed in Laundry Care in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Argentina - Category analysis
KEY DATA FINDINGS
Consumers increasingly migrate from standard powder detergents to liquid formats
Leading brand innovations support the growth of standard liquid detergents
Unilever retains its lead with its well-established brands Skip, Ala and Granby
Concentrated formulas are expected to support retail value and the average unit price of fabric softeners
Dreamco is expected to perform well, becoming stronger competition for Unilever
Cost-effective, traditional laundry care ingredients are set to gain ground
Home Care in Argentina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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