PROSPECTS AND OPPORTUNITIES
Mature category will see no more than marginal growth in retail volume sales
Having declined during the latter part of the review period, retail volume sales of laundry care are forecast to stabilize in 2025, with no more than marginal growth across the forecast period as a whole, supported by ongoing population growth, as this category demonstrates a high level of maturity.
Liquid tablet detergents will remain the top performer
Liquid tablet detergents and other laundry aids will continue to lead in terms of their respective rates of retail volume sales growth, with the former continuing to cannibalise detergent tablets due to its perceived convenience, particularly due to its combination of combination of detergent, softener and spot removers. Innovations in this area, such as water-soluble film technology and formulations tailored to shorter wash cycles, are expected to further boost demand for liquid tablets.
Private label will continue to grow in importance
Private label offerings will continue to grow their retail value share in laundry care during the forecast period. This will be driven in part by increasing product sophistication, such as liquid tablet detergents and spot and stain removers from Tesco, Lidl and Aldi.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Ireland?
- Which are the leading brands in Laundry Care in Ireland?
- How are products distributed in Laundry Care in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Ireland - Category analysis
KEY DATA FINDINGS
Demand stabilises as inflationary pressure eases
Shift from powder detergents to liquid detergents continues
Laundry tablets are liquidised
Mature category will see no more than marginal growth in retail volume sales
Liquid tablet detergents will remain the top performer
Private label will continue to grow in importance
Home Care in Ireland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Laundry Care research and analysis database.
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