PROSPECTS AND OPPORTUNITIES
Population growth driving demand for laundry care.
Kenya's population is seeing rapid growth, particularly in urban areas, and this is expected to drive volume growth in laundry care over the forecast period. With more people living in cities, demand for laundry detergents, both for hand washing and machine use, has increased.
Downy offers affordable sachets to bring fabric softeners to a wider audience
The growing popularity of fabric softeners is a key trend, with consumers increasingly seeking out products that can enhance their laundry experience. This shift is being driven by heightened awareness of products that can improve a fabric’s texture, fragrance, and overall freshness.
Expansion of distribution channels expected to boost sales of laundry care
The growth of modern retail channels such as supermarkets and e-commerce platforms should help to make laundry care products more accessible to a wider audience across the country. As more consumers shift to online shopping, brands are ensuring they have a strong presence in both physical and digital marketplaces.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Kenya?
- Which are the leading brands in Laundry Care in Kenya?
- How are products distributed in Laundry Care in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Kenya - Category analysis
KEY DATA FINDINGS
PZ Cussons East Africa Ltd unveils upgraded version of its Ushindi multipurpose bar detergents
Consumers shift to more affordable solutions due to financial pressures
Rise of private label products could threaten branded options
Population growth driving demand for laundry care.
Downy offers affordable sachets to bring fabric softeners to a wider audience
Expansion of distribution channels expected to boost sales of laundry care
Home Care in Kenya - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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