PROSPECTS AND OPPORTUNITIES
Consumers prefer low prices, but efficacy and sustainability are also key requirements
Two distinct market segments will continue to prevail in laundry care over the forecast period. Price-sensitive consumers versus those prioritising convenience and sustainability.
Cold wash and other energy saving features likely to proliferate
With a focus on sustainability and household energy savings, there will be an increased emphasis on cold-wash technology and detergents specifically formulated to work effectively in low temperatures. Energy costs are unlikely to soar like they did in 2021 and 2022, but consumers are still likely to look for ways to cut utility bills as the cost of living continues to rise, including washing laundry in colder water.
Manufacturers and retailers will trial innovations to boost value
Subscription models in laundry care are still niche, but brands like Cosmeau are leading the way by offering detergent subscriptions that deliver directly to consumers on a recurring basis. These services simplify the purchasing process and ensure consumers always have laundry products on hand, creating convenience while nurturing brand loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Netherlands?
- Which are the leading brands in Laundry Care in Netherlands?
- How are products distributed in Laundry Care in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Private label stands out in laundry care
Laundry sheets drive growth in powder detergents
Retailers trial laundry refill stations in-store
Consumers prefer low prices, but efficacy and sustainability are also key requirements
Cold wash and other energy saving features likely to proliferate
Manufacturers and retailers will trial innovations to boost value
Home Care in the Netherlands - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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