PROSPECTS AND OPPORTUNITIES
Weak consumer confidence to weigh on category performance
Cost of living pressures will continue to weigh on consumer confidence over the forecast period. In recent years, the rise in retail prices and higher cost of living led to changes in consumer behaviour, with more households opting for private label instead of branded laundry care products, shopping at discounters instead of supermarkets and taking more advantage of discounts.
Rising demand for hypoallergenic and plant-based laundry care
The high incidence of allergies and asthma among the general population in Denmark, combined with heightened health awareness in the aftermath of the COVID-19 pandemic, will underpin demand for hypoallergenic laundry care, especially for sensitive skin. A growing number of consumers are becoming aware of potential irritants in traditional detergents.
Preference for multifunctional products to remain strong
Households will favour laundry care that offers multiple attributes and greater versatility over the forecast period. This projection aligns with the projected weakness in consumer confidence and the household focus on price when buying laundry care.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Denmark?
- Which are the leading brands in Laundry Care in Denmark?
- How are products distributed in Laundry Care in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Denmark - Category analysis
KEY DATA FINDINGS
Stronger consumer preference for liquid detergents
Growing household demand for sustainable and eco-friendly laundry care
Brands embrace new technology to improve efficacy
Weak consumer confidence to weigh on category performance
Rising demand for hypoallergenic and plant-based laundry care
Preference for multifunctional products to remain strong
Home Care in Denmark - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Laundry Care research and analysis database.
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