PROSPECTS AND OPPORTUNITIES
Promotional sales will drive growth in laundry care
Promotional sales will remain a key driver in Croatia’s laundry care category, where consumers will prioritise value for money. Brands will focus on price reductions and targeted campaigns to maintain customer loyalty and stimulate sales.
Players will focus on ingredient transparency
In laundry care, brands leverage ingredient-focused claims to emphasise the purity and sustainability of their products. As consumers become more discerning about what goes into the products they use, claims such as 100% biodegradable, free from phosphates and fillers, and plant-based are set to gain prominence.
Refill stations are expected to gain importance
Refills of laundry care have become more widely available in retail stores and via online platforms, with this trend set to continue over the forecast period. Brands and retailers, such as dm are leading this trend by offering eco-friendly refilling stations where customers can refill reusable containers with liquid detergents and cleaning products.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Croatia?
- Which are the leading brands in Laundry Care in Croatia?
- How are products distributed in Laundry Care in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Croatia - Category analysis
KEY DATA FINDINGS
Larger packaging formats gain popularity
Brands embrace promotional tie-ins with major sports events
Sustainability is placed at heart of brand strategies
Promotional sales will drive growth in laundry care
Players will focus on ingredient transparency
Refill stations are expected to gain importance
Home Care in Croatia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Laundry Care research and analysis database.
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