Competitive Landscape
Unilever and Local Players Dominate Laundry Care
The laundry care market in Bangladesh is highly concentrated, with Unilever Bangladesh Ltd leading the market with a 58% share, followed by Kohinoor Chemical Co (BD) Ltd with 8% and Square Toiletries Ltd with 4%. While Unilever has maintained its lead, there has been a slight decline in its share from 62% in 2022 to 58% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Bangladesh?
- Which are the leading brands in Laundry Care in Bangladesh?
- How are products distributed in Laundry Care in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Bangladesh - Category analysis
Key Data Insights
Stable Prices Drive Sales
Stable Prices Drive Sales
Health and Wellness Gain Traction
Consumers Prioritise Aroma after Price and Cleaning Effiacy
Consumers Expected to Depend on Modern Laundry Solutions
Laundry Detergents to Lead Sales While Innovation Remains Limited
Economic Recovery Expected to Drive Market Growth
Unilever and Local Players Dominate Laundry Care
Small Local Grocers Dominate Laundry Care Sales
E-Commerce Growth Constrained by High Prices and Delivery Issues
Home Care in Bangladesh - Industry Overview
Home Care Sales Driven by Demand for Effective and Convenient Laundry Solutions
Key Data Insights
Home Care Sales Driven by Demand for Effective and Convenient Laundry Solutions
Consumers Increasingly Seek Multifunctional Products
Mood-Boosting Ingredients Drive Growth Amongst Higher-Income Consumers
Home Care to Maintain Dominance with Laundry Care Leading Sales
Awareness Programmes Expected to Drive Hygiene Consciousness
Economic Recovery to Support Future Demand Growth
Unilever Maintains Lead Despite Intensifying Competition
New Entrants Pose Threat with Competitive Pricing and Marketing
Small Local Grocers Dominate Home Care Sales
Retail E-Commerce Struggles to Gain Traction
Country Reports Disclaimer
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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