PROSPECTS AND OPPORTUNITIES
Laundry care projected to experience steady growth, with a stronger shift from powder to liquid detergents
Despite the expectation of marginal decline in laundry care in Vietnam in the forecast period, the category is expected to experience steady retail current value growth. Growth will be driven by the expanding middle-class population, rising disposable incomes, and rapid urbanisation.
New innovative features expected to continue to be led by global brands
Major global players such as Unilever and Procter & Gamble are often pioneers in driving trends, product innovations, and launching new products in laundry care. Meanwhile, local brands tend to focus on delivering extra value and cost-effective solutions.
Large packaging options on e-commerce platforms, combined with free shipping vouchers, set to attract savvy consumers
In Vietnam, there has been a growing shift towards purchasing larger pack sizes directly from official brand stores on e-commerce platforms such as Shopee, TikTok, and Lazada. This trend is driven by the availability of the latest products and exclusive or trendy gifts.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Vietnam?
- Which are the leading brands in Laundry Care in Vietnam?
- How are products distributed in Laundry Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Vietnam - Category analysis
KEY DATA FINDINGS
Laundry care experiences steady value growth throughout the review period, including in 2024
Competitive category led by global brands
2-in-1 detergent and fabric softener products have become a battleground for fragrance competition
Laundry care projected to experience steady growth, with a stronger shift from powder to liquid detergents
New innovative features expected to continue to be led by global brands
Large packaging options on e-commerce platforms, combined with free shipping vouchers, set to attract savvy consumers
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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