PROSPECTS AND OPPORTUNITIES
Laundry care in France faces stability for early forecast period
The outlook for 2025 suggests that prices in the laundry care category will remain stable, with economic pressures expected to persist during the first half of the year before easing as interest rates decline. The competitive landscape shaped by the Descrozaille law is likely to influence brands’ pricing strategies and promotional activities.
Tablets set to cannibalise additives as multifunctional variants gain further ground
The growth of liquid tablets, particularly all-in-one solutions, is expected to continue reshaping the market. Products like Ariel and Dash tablets, which integrate stain removal, textile fibre care and softening properties, are likely to drive this trend.
Traditional brands could rise further, while shift towards DIY products support growth for private label
The return of Bonux in 2023 highlights the potential for traditional brands to revitalise their market presence. The brand is fairly well known in France and this time it has returned in different formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in France?
- Which are the leading brands in Laundry Care in France?
- How are products distributed in Laundry Care in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in France - Category analysis
KEY DATA FINDINGS
Category members turn in contrasting performances in 2024
Non-essential products suffer waning interest as consumers prioritise spending
Multinationals remain ahead while private label expands
Laundry care in France faces stability for early forecast period
Tablets set to cannibalise additives as multifunctional variants gain further ground
Traditional brands could rise further, while shift towards DIY products support growth for private label
Home Care in France - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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