PROSPECTS AND OPPORTUNITIES
Forecast period will see greater focus on laundry care products that can enhance mood and emotion
Laundry care manufacturers are increasingly recognising the potential of fragrances to elevate product appeal and command premium price points. Specific scents are being marketed as tools to evoke positive emotions and enhance well-being, aligning with consumer preferences for products that cater to mood and sensory experiences.
Innovation offers further growth potential
There is significant growth potential in efficacy-driven innovation. Unilever’s success with premium-positioned concentrated liquid detergents and laundry aids in the first half of 2024 highlights this opportunity.
Limited edition products and exclusivity will be increasingly used to drive value growth during the forecast period
Limited-edition product launches present another opportunity for brands to drive value growth and command premium pricing. These launches create a sense of exclusivity, encourage impulse purchases and enhance brand differentiation - particularly when competing with lower-priced private label alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Sweden?
- Which are the leading brands in Laundry Care in Sweden?
- How are products distributed in Laundry Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Sweden - Category analysis
KEY DATA FINDINGS
Swedish shift to liquid detergents in 2024
Efficacy remains key influence on purchasing decisions in laundry care
Sustainability comes into sharper focus
Forecast period will see greater focus on laundry care products that can enhance mood and emotion
Innovation offers further growth potential
Limited edition products and exclusivity will be increasingly used to drive value growth during the forecast period
Home Care in Sweden - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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