PROSPECTS AND OPPORTUNITIES
Lower value share for private label in laundry care
While private label in laundry care has made significant strides over the review period, accounting for about a tenth of value sales in 2024, it is not gaining the same traction as in other home care products such as surface care, dishwashing and bleach. Consumers continue to favour more established brands and there is the perception that established brands offer superior quality.
Multifunctionality of powder detergents continues to support volume sales
Powder detergents serve as multifunctional products and are also commonly used for surface care and dishwashing. This presents a strategic opportunity for companies to enhance sales.
Gradual decline of bar detergents
The use of bar detergents will continue to diminish, as particularly younger consumers of under 40-years-of-age increasingly gravitate towards more convenient cleaning solutions. Traditionally used for hand-washing clothes, bar detergents have witnessed a decline in popularity, particularly with the increasing penetration of washing machines.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Ecuador?
- Which are the leading brands in Laundry Care in Ecuador?
- How are products distributed in Laundry Care in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Ecuador - Category analysis
KEY DATA FINDINGS
Powder detergent continues to account for most value sales
Laundry aids registers very healthy volume growth, supported by increasing private label offerings
Little demand for more specialised laundry detergents
Lower value share for private label in laundry care
Multifunctionality of powder detergents continues to support volume sales
Gradual decline of bar detergents
Home Care in Ecuador - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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