PROSPECTS AND OPPORTUNITIES
Rising popularity of liquid detergents in urban areas
Laundry care in the Philippines is expected to continue to see solid growth rates in both retail volume and current value terms throughout the forecast period, with increases expected across all categories by both measures. The demand for liquid detergents is expected to surge in metropolitan regions, driven by urbanisation and changing consumer lifestyles.
Increased disposable incomes will drive importance of convenience in consumer choice
With rising disposable incomes, more Filipino consumers are likely to be increasingly inclined to invest in convenient laundry solutions. An increasing number of people now view an automatic washing machine as a necessity, with the possession rate reaching 54% in 2024, which is likely to continue the gradual transition from bar detergents to powder detergents, or from powder detergents to liquid detergents, and this is set to continue in the forecast period, reflecting an increasing reliance on modern laundry solutions.
Despite the desire for premium products, price sensitivity will remain
In the forecast period, in addition to upgrading to more convenient products, Filipinos are expected to place a greater emphasis on the quality of their laundry care. This will include a greater inclination to purchase more sophisticated laundry care products, including starches/ironing aids, colour safe laundry bleach, and fine fabric detergents, as consumers seek enhanced and specialised laundry solutions to complement their upgraded laundry routine.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Philippines?
- Which are the leading brands in Laundry Care in Philippines?
- How are products distributed in Laundry Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in the Philippines - Category analysis
KEY DATA FINDINGS
Growth of baby and hypoallergenic laundry care product lines
Continued reliance on bar detergents, especially in rural areas
The expansion of the Champion brand, and the rise of smaller players
Rising popularity of liquid detergents in urban areas
Increased disposable incomes will drive importance of convenience in consumer choice
Despite the desire for premium products, price sensitivity will remain
Home Care in the Philippines - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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