PROSPECTS AND OPPORTUNITIES
Liquid detergents is expected to demonstrate stronger retail volume growth than powder formats
Liquid detergents is projected to experience more substantial retail volume growth than powder detergents over the forecast period, with liquid products set to record a retail sales increase at a current volume CAGR of 2%, compared to 1% for powder detergents. This change will be driven by expectations of improved economic conditions.
Price-sensitive behaviour is set to increase the share of discounters over the forecast period
The share of discounters is expected to rise significantly across the forecast period. These retailers provide a variety of laundry products at competitive prices, attracting price-sensitive consumers.
Sustainability is set to shape product development over the forecast period
At the end of the review period, there was a growing trend towards laundry products with dermatological ingredients packaged in environmentally friendly containers. Across the forecast period, companies will continue to implement sustainable attributes, launching products that meet the growing demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Turkey?
- Which are the leading brands in Laundry Care in Turkey?
- How are products distributed in Laundry Care in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Turkey - Category analysis
KEY DATA FINDINGS
Powder laundry detergents records higher growth than liquid formats as price sensitive behaviour rises
Retail volume decline for fabric softeners and liquid tablet detergents as consumers view these as non-essential
Manufacturers implement strategies to keep price increases under control
Liquid detergents is expected to demonstrate stronger retail volume growth than powder formats
Price-sensitive behaviour is set to increase the share of discounters over the forecast period
Sustainability is set to shape product development over the forecast period
Home Care in Turkey - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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