PROSPECTS AND OPPORTUNITIES
Weak economic outlook will hinder growth
Cost-of-living pressures will continue at the start of the forecast period as the economic climate remains somewhat uncertain. As such, household consumer confidence will remain weak with price sensitivity driving purchases.
Allergy sensitive products to gain traction
Growing health awareness and the rising incidence of asthma/ allergies among the general population will draw consumers towards allergy sensitive laundry care. The growing perception that colourants and perfume free laundry care is better for personal health and the environment will also play a role.
Laundry sheets are expected to perform well due to sustainable credentials
The emergence of laundry sheets as an alternative to traditional powder/ liquid/ capsule formats will gain further traction in Norway. The launch of the brand Concept Zero will drive growth of this format as it offers another convenient alternative to powder, liquids and capsules.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Norway?
- Which are the leading brands in Laundry Care in Norway?
- How are products distributed in Laundry Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Norway - Category analysis
KEY DATA FINDINGS
Manufacturers focus on elevating product efficacy
Shift in household preferences to liquid detergents
Sustainability trend gathers pace in laundry care
Weak economic outlook will hinder growth
Allergy sensitive products to gain traction
Laundry sheets are expected to perform well due to sustainable credentials
Home Care in Norway - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Laundry Care research and analysis database.
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