PROSPECTS AND OPPORTUNITIES
Retail constant value sales will be little better than static
Retail constant value sales of laundry care will be little better than static in the forecast period, with liquid detergents set to continue cannibalising powder detergents. This will be mainly due to the maturity of the category, as well as an expected shift to cheaper brands, particularly if inflation is elevated.
Concentrated liquid fabric softeners will grow in popularity
Concentrated laundry care products have never been very successful in Uruguay. However, concentrated liquid fabric softeners have bucked this trend, and they are expected to continue to grow in popularity during the forecast period.
Unit price will decrease in standard liquid detergents
As of 2024, the standard liquid detergents category was the biggest in laundry care in terms of retail value sales. However, growth in retail constant value sales of standard liquid detergents is set to slow significantly during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Uruguay?
- Which are the leading brands in Laundry Care in Uruguay?
- How are products distributed in Laundry Care in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Uruguay - Category analysis
KEY DATA FINDINGS
Liquid detergents continue to cannibalise powder detergents
Reduction in smuggling boosts demand through licit channels
Unilever del Uruguay SA continues to dominate
Retail constant value sales will be little better than static
Concentrated liquid fabric softeners will grow in popularity
Unit price will decrease in standard liquid detergents
Home Care in Uruguay - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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