PROSPECTS AND OPPORTUNITIES
Mixed fortunes expected for subcategories in laundry care over the forecast period
Categories in laundry care such as automatic detergents and liquid fabric softeners have already reached maturity, and this will affect their volume growth over the forecast period. This will be compounded by stricter immigration rules that were imposed by the Portuguese Government in 2024.
Innovation will remain key to category growth in the coming years
Following a period of significant promotional activity aimed at mitigating high prices and competing with private labels, a deceleration is anticipated in the coming years. This trend is already evident in both the frequency and intensity of discounts.
Alliances between detergents and machine wash manufacturers offer scope for growth
Given the salience of energy efficiency and water conservation—driven by economic factors and sustainability concerns—manufacturers will continue investing in solutions to address these needs. Washing machines are anticipated to evolve in alignment with these objectives, and potential partnerships between detergent and washing machine manufacturers may emerge.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Portugal?
- Which are the leading brands in Laundry Care in Portugal?
- How are products distributed in Laundry Care in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Portugal - Category analysis
KEY DATA FINDINGS
Laundry care is now a highly mature category in Portugal
New technological developments offer cost-effectiveness and address sustainability concerns
Scent boosters continues to enjoy robust current value growth
Mixed fortunes expected for subcategories in laundry care over the forecast period
Innovation will remain key to category growth in the coming years
Alliances between detergents and machine wash manufacturers offer scope for growth
Home Care in Portugal - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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