PROSPECTS AND OPPORTUNITIES
Sustainability, eco-friendly packaging, and multifunctionality are expected to drive long-term retail value growth
Across the forecast period, retail sales of laundry care are set to rise at a current value CAGR of 2%. Sustainability will remain a central theme shaping laundry care across the forecast period, with eco-friendly packaging and concentrated formulas expected to drive innovation across the next five years.
Laundry sheets has strong potential for growth across the forecast period
Laundry sheets, a niche category, has potential to positively impact the laundry care market over the forecast period. In 2024, the innovation started to capture the attention of Belgian consumers, particularly those seeking eco-friendly and convenient alternatives to traditional liquid and powder detergents, as well as industry stakeholders.
Retail e-commerce and non-traditional retail channels to capture a growing share of the market
Retail e-commerce and non-traditional retail channels are expected to play an increasingly significant role in the distribution of laundry care products throughout the forecast period. As Belgian consumers become more accustomed to online shopping, platforms such as Bol.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Belgium?
- Which are the leading brands in Laundry Care in Belgium?
- How are products distributed in Laundry Care in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Belgium - Category analysis
KEY DATA FINDINGS
Retail value growth benefits from ongoing premiumisation as international brands gain ground
Challenges for eco-brands amid inflation and market shifts in laundry care
Multi-task liquid tablets challenge the sales of laundry aids in 2024
Sustainability, eco-friendly packaging, and multifunctionality are expected to drive long-term retail value growth
Laundry sheets has strong potential for growth across the forecast period
Retail e-commerce and non-traditional retail channels to capture a growing share of the market
Home Care in Belgium - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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