PROSPECTS AND OPPORTUNITIES
More positive outlook projected for forecast period
The stabilisation of laundry care prices in 2024 is expected to support steady retail volume growth over the forecast period, with figures turning positive over 2027-7. Consumers are likely to continue shifting towards liquid detergent capsules, which are perceived as convenient and enable accurate dosing.
E-commerce to see further positive growth, while discounters and non-grocery retailers gain share
E-commerce is poised to play an increasingly important role in the laundry care market, driven by the bulky and heavy nature of these products. Czech consumers have embraced online shopping for its convenience, wide product selection, fast delivery, and frequent price promotions.
Eco-friendly laundry care will continue to drive demand
Demand for eco-friendly laundry care products will rise further, fuelled by innovations that enhance efficiency and reduce packaging waste. While higher prices remain a barrier for some consumers, the challenge could be mitigated by a stronger presence of private labels and local brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Czech Republic?
- Which are the leading brands in Laundry Care in Czech Republic?
- How are products distributed in Laundry Care in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in the Czech Republic - Category analysis
KEY DATA FINDINGS
Retail volumes continue to fall as value growth slows down
Preferences for branded laundry care persist despite expansion of private labels
XXL and eco-friendly brands drive category growth
More positive outlook projected for forecast period
E-commerce to see further positive growth, while discounters and non-grocery retailers gain share
Eco-friendly laundry care will continue to drive demand
Home Care in the Czech Republic - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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