PROSPECTS AND OPPORTUNITIES
Expansion of liquid detergent ranges to include more specialised claims
Demand for laundry products is expected to continue growing steadily in retail volume terms over the forecast period, with liquid detergents showing particularly strong momentum. This will be driven by a generational shift in lifestyles, as more Dominicans consider owning a washing machine a standard household necessity rather than an aspirational appliance.
Lower-priced brands will place greater emphasis on multifunctionality
In an increasingly competitive market with frequent new product launches, lower-priced brands are seeking to gain market share through more than just competitive pricing. While affordability is important to Dominican consumers, it is no longer the sole deciding factor and as such, brands are becoming more proactive in highlighting additional qualities of their formulations.
Sustainable offerings offer scope for growth, provided they emphasise affordability
The Dominican market has yet to see the widespread introduction of laundry care innovations that are already common in more developed markets. These innovations typically focus on water conservation through concentrated formulations or emphasise sustainable manufacturing practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Dominican Republic?
- Which are the leading brands in Laundry Care in Dominican Republic?
- How are products distributed in Laundry Care in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Dominican Republic - Category analysis
KEY DATA FINDINGS
Laundry care shows resilience in face of inflationary pressures
Younger generations show increasing preference for liquid detergents
César Iglesias SA maintains its solid position in traditional channels
Expansion of liquid detergent ranges to include more specialised claims
Lower-priced brands will place greater emphasis on multifunctionality
Sustainable offerings offer scope for growth, provided they emphasise affordability
Home Care in Dominican Republic - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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