PROSPECTS AND OPPORTUNITIES
Flat performance for laundry detergents
The market for laundry care is expected to demonstrate a relatively flat performance over the forecast period. The majority of product segments are already saturated, with limited opportunities for significant volume growth.
Further migration from powder to liquid detergents
The transition from powder detergents to concentrated liquid and liquid tablet detergents is expected to continue throughout the forecast period. Consumers are increasingly drawn to the convenience and ease of use offered by liquid detergents, especially with innovations in the segment.
Limited opportunities for new product development
The laundry care market appears to have lost momentum when it comes to innovation, with key players focusing more on maintaining their competitive positions rather than launching new products. Laundry sheets, which were introduced several years ago, remain the last notable innovation in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Lithuania?
- Which are the leading brands in Laundry Care in Lithuania?
- How are products distributed in Laundry Care in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Lithuania - Category analysis
KEY DATA FINDINGS
Market stabilises with slower price growth
Fabric softeners make a comeback
Liquid tablet detergents see strong sales growth, driven by robust marketing and promotions
Flat performance for laundry detergents
Further migration from powder to liquid detergents
Limited opportunities for new product development
Home Care in Lithuania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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