PROSPECTS AND OPPORTUNITIES
Distribution of liquid detergents will be widened
Growth in both retail constant value and retail volume sales of laundry care will remain robust during the forecast period. However, while retail volume sales growth will accelerate slightly, growth in retail constant value sales will slow, as the rate of price increase is likely to be slower than in the review period.
Suavitel to maintain dominance in fabric softeners
During the latter part of the review period, the leader in fabric softeners, Colgate-Palmolive (Costa Rica) SA’s Suavitel launched a new fruit-inspired fragrance, Apple Freshness, and it is set to retain its dominance throughout the forecast period. Suavitel enjoys unchallenged leadership in the fabric softener space and regularly launches new fragrances.
Strong focus on sustainability
Costa Rica is known globally for its green policies and there will be increased focus on sustainability within laundry care over the forecast period. Players will focus their innovations on being kinder to the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Costa Rica?
- Which are the leading brands in Laundry Care in Costa Rica?
- How are products distributed in Laundry Care in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Costa Rica - Category analysis
KEY DATA FINDINGS
Prices decrease, as currency revaluation reduces raw material costs
Liquid detergents continue to gain ground
Companies reduced pack sizes to limit price hikes
Distribution of liquid detergents will be widened
Suavitel to maintain dominance in fabric softeners
Strong focus on sustainability
Home Care in Costa Rica - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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