PROSPECTS AND OPPORTUNITIES
Overall demand set to remain stable but population decline will limit growth potential
Laundry care looks set to post steady growth in retail volume and current value terms throughout the forecast period. Expansion will be underpinned by the fact that laundry detergents – which account for the lion’s share of total sales – are generally considered household essentials in North Macedonia.
Liquid tablet detergents expected to be the best performing category
Liquid tablet detergents is predicted to be the most dynamic performer within laundry care in retail volume and current value growth terms over the forecast period. The greater convenience provided by such products will continue to broaden their appeal as the fast pace of modern life leaves Macedonians with less time for laundry tasks.
Use of bar detergents and hand wash detergents will continue to fall
Bar detergents and hand wash detergents are expected to see retail volume sales contract throughout the forecast period. The use of such products will continue to decline due to the high penetration of automatic washing machines in Macedonian households and the fact that most people no longer have sufficient time to regularly wash clothes by hand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in North Macedonia?
- Which are the leading brands in Laundry Care in North Macedonia?
- How are products distributed in Laundry Care in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Retail volume sales rebound as inflationary pressures subside
Concentrated liquid detergents posts strongest growth in volume and value terms
Local and regional players to the fore when it comes to new launches
Overall demand set to remain stable but population decline will limit growth potential
Liquid tablet detergents expected to be the best performing category
Use of bar detergents and hand wash detergents will continue to fall
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!