After having contracted in 2024, retail volume sales of bottled water in Israel grew at a robust pace in 2025. As with other areas of the local soft drinks market, the turnaround was underpinned by more moderate inflation, which supported the gradual easing of pricing pressures and improvements in consumer confidence. Moreover, because these types of products – mainly still varieties – are much more likely than others to be considered a necessity and consumed on a daily basis, the category was r

Sales of bottled water are seeing healthy volume and value growth in Finland in 2025, thanks to bottled water aligning with health and wellness trends and thus attracting strong consumer demand. Bottled water especially meets demand for hydration and fortification, whilst having no added sugar or artificial ingredients.

In 2025, bottled water consolidated its role as one of the fastest-growing categories within soft drinks in Peru, supported by a combination of strong structural drivers and favourable shifts in consumption behaviour. The year was marked by a sustained rise in health awareness, with consumers increasingly distancing themselves from sugary products and prioritising hydration options perceived as natural, safe, and aligned with long-term well-being. This has reinforced bottled water’s status not m

Bottled water sales rose significantly as war-related disruptions continued, with consumers relying on bottled formats due to water supply disruptions. Frequent media coverage of tap water pollution has strengthened the image and appeal of bottled water. Flavoured and functional innovations are emerging to tap into the health and wellness trend.

Bottled water is seeing rising demand supported by tourist flows and the fact that tap water is not considered potable in certain regions of Greece. The category also benefits from a natural, healthy image, which is supporting the development of flavoured bottled water as a viable competitor to carbonates.

In 2025, Hungary’s bottled water category moved back into positive volume growth following a challenging period marked by steep price increases and the introduction of the deposit-return system. Earlier disruption linked to new labelling, logistics and packaging requirements gradually subsided as systems matured and both retailers and manufacturers adjusted their operations. Slower price inflation compared with previous years helped to ease pressure on household budgets, supporting a normalisati

Off-trade volume sales of bottled water in the US sales are projected to fall slightly in 2025. However, a channel shift to more away-from-home occasions is lifting on-trade volume sales and pushing total volume sales into positive, if marginal, growth. The consumer demand for self-optimisation has fomented wider hydration trends, but packaged bottled water remains the simplest path to hydration. Functional bottled water is a clear beneficiary of a desire for premiumisation, affording sugar redu

In 2025, bottled water saw a decline in retail volume sales following an exceptional year in 2024, when the country faced unusually high temperatures and water rationing in Bogotá. Both still and carbonated bottled water contracted as the exceptional climatic boost did not repeat. Despite this overall downturn, flavoured bottled water stood out with positive growth, driven by its hybrid appeal – bridging hydration, flavour and lighter indulgence at an accessible price.

In 2025, bottled water in Italy experienced slight off-trade volume growth, driven by its health and wellness appeal, affordability compared with other soft drinks, and innovation in strongly sparkling, flavoured, and functional variants. Functional bottled water is poised for continued expansion, especially high-protein variants. However, future growth for overall bottled water is anticipated to be modest due to maturity and increased competition. Fonti di Vinadio led individual companies in 20

Off-trade volume sales of bottled water in Turkey grew in 2025, supported by rising health awareness and demand for natural, high-quality products. Consumers increasingly valued water quality, mineral content, and perceived health benefits, prompting producers to diversify offerings with flavoured, mineral-enriched, and calorie-free options. Carbonated bottled water recorded the strongest volume growth, aided by competitive pricing, health-focused positioning, and innovative flavours that appeal

Bottled water is gaining appeal in Egypt as younger demographics become more health aware. Carbonated bottled water is attracting some consumers away from carbonates, as they seek a healthier sparkling beverage.

Bottled water recorded modest volume growth in the Czech Republic in 2025, supported primarily by strong momentum in functional bottled water. The category continues to benefit from rising demand for beverages that align with wellness aspirations, with consumers increasingly willing to pay a premium for hydration products offering added vitamins, minerals or botanical ingredients. Functional water launches expanded significantly, with both leading and emerging brands introducing new variants pos

Bottled water in Spain is recording firm retail volume growth in 2025, supported by high temperatures, rising tourism and strong momentum in the on-trade, where volume is increasing at a double-digit rate. Health and wellness priorities continue to redirect consumers toward hydration-led choices, while affordability pressures sustain high demand for large-format still natural mineral water. Carbonated bottled water is the fastest-growing subcategory, helped by rising interest in healthier altern

Bottled water in South Africa is recording rising retail volume sales in 2025, underpinned by ongoing water reliability issues, strong promotional activity and wide accessibility across formal and informal channels. Still bottled water remains the most dynamic subcategory, supported by affordability, extensive product ranges and consistent year-round demand. Private label and low-cost purified water brands are gaining share through competitive pricing and bulk formats, while premium brands maint

Bottled water experienced continued growth in Thailand in 2025, driven by the hot climate, lack of potable tap water, and on-the-go hydration needs of its workforce. Still bottled water remained dominant, but functional bottled water also gained traction among health-conscious urban consumers. Boon Rawd Brewery led in 2025 with a strong portfolio and brand trust, while Tipco's Aura brand was dynamic with its natural origin story. Distribution was a hybrid of hypermarkets, retail e-commerce, and

Bottled water in Indonesia experienced an off-trade volume decline in 2025, primarily due to a growing sustainability trend, increased use of personal tumblers, and alternative water sources in schools and street stalls. Still purified water remained dominant, with new brands like Aquviva offering larger, value-driven formats and direct prizes, while bulk packaging gained traction. Danone Aqua maintained leadership through strong branding and aggressive pricing. Garudafood's Super O2 was dynamic

Bottled water sales continue to see strong growth in off-trade volume terms in 2025, fuelled by the growing focus on healthy hydration and the greater affordability of these products. Increased concerns around the quality of British tap water has also increased demand for bottled water, while functional and flavoured options have added variety and interest to the category.

Bottled water registered robust growth across all metrics in 2025, driven by rising health concerns and favourable weather. Belgian consumers are increasingly reducing their intake of soft drinks in favour of healthier options, with bottled water becoming the preferred alternative.

Hong Kong’s climate and rising health consciousness are supporting rising demand for bottled water, with many consumers looking for healthy, zero sugar, natural soft drinks. As people switch from other areas of soft drinks, the consumer base is expanding and the range of preferences diversifying, which is leading to innovation and an increasingly broad and diverse product offer.

In 2025, bottled water recorded strong off-trade volume growth, driven by hot weather, drought conditions, and concerns over tap water quality. Health-conscious trends reinforced the category’s appeal, particularly for still spring water and flavoured options, while affordability pressures led households to favour low-cost purified brands in larger packs. Premium formats, such as glass bottles, attracted urban and wealthier consumers, and tourism recovery boosted on-trade consumption in hotels a

Bottled water sales have declined in off-trade volume terms in 2025. Rising prices and an increase in the cost of living has pushed consumers to look for savings which has pushed some consumers to reduce their spending on non-essentials, including bottled water. Despite these challenges, leading players such as Suntory and Asahi continue to invest in new packaging designs and marketing campaigns to better meet the evolving needs of the local population.

Bottled water consumption is on the rise in China where consumers are drawn to its health properties. Retail volume and value sales rose steadily over 2025, supported by product developments and broader usage occasions. Consumers have wider access to bottled water with vending machines seeing dynamic growth as technologies advance.

Bottled water in the UAE is seeing rising retail volumes in 2025, supported by population growth, broad availability and the dominant role of locally produced still purified water, which remains the preferred everyday option due to affordability. Sparkling and flavoured bottled water show the fastest growth, helped by wider availability, expanding flavour ranges and increased consumption in restaurants and hotels. Over the forecast period, gradual improvements in consumer education, combined wit

Bottled water is seeing growth as increasingly health conscious consumers look for alternatives to sugary soft drinks. This is driving growth in areas such as flavoured bottled water and carbonated natural mineral water, which are both seen as attractive alternatives to carbonates.