In 2025, bottled water in Slovenia benefited from a rising consumer focus on health, wellness, and functional benefits, with flavoured and mineral-fortified variants gaining traction. Radenska doo maintained leadership, thanks to its longstanding heritage, while Atlantic Droga Kolinska doo drove category dynamism with new functional launches. Hypermarkets dominated distribution, with e-commerce expanding accessibility and convenience. Moving forward, demand for transparency, purity, and sustaina

Off-trade volume sales of bottled water maintained healthy growth in Uzbekistan in 2025. Demand is driven by the poor quality of tap water in the country, alongside consumers’ rising awareness of the need to drink safe-to-consume water. Consumers’ interest in flavour experimentation is also boosting sales of flavoured bottled water.

Off-trade volume sales of bottled water maintained low positive growth in Serbia in 2025, at a slightly higher level compared to the previous year. Meanwhile, value sales show stronger growth, at a similar rate compared to the previous year, supported by high prices. This overall performance reflects baseline demand for bottled water.

Bottled water in Uruguay recorded strong growth in 2025, fuelled by ongoing consumer distrust of tap water following the 2023 drought and water quality issues. Still purified water was the most dynamic category, attracting middle- and lower-income consumers seeking value-for-money options, and it is expected to continue gaining share from mineral water due to its lower price and perceived similarity.

Off-trade volume sales of bottled water returned to low positive growth in New Zealand in 2025, in an improvement from the negative slump seen in 2024. This indicates a stabilising demand in line with gradually easing inflationary pressures, alongside bottled water benefitting from health and wellness trends.

Retail volume sales of bottled water in Germany increased modestly in 2025. The demand for bottled water continued to benefit from the need and desire to stay hydrated throughout the day, alongside the refreshment appeal of these products. For most consumers, natural mineral water (carbonated and still) bottled water is the number one option to stay hydrated, and many value for money regional brands offer products that are naturally rich in minerals. At the end of the review period, health and w

Rising consumer health awareness is driving growing consumption of bottled water - a trend reflected in the particularly strong performance of functional products in the category. However, sustainability concerns continue to constrain growth, as consumers become increasingly aware of the problem of plastic pollution.

Sales of bottled water are struggling to stay afloat in Ecuador in 2025, with volume sales falling into a negative slump, and with value better supported by high prices, although also seeing a lower rate of growth compared to the previous year. This performance is mainly influenced by poor weather conditions during summer, thus reducing demand for consumption.

In the Philippines, bottled water recorded strong retail volume growth in 2025, alongside solid increases in value sales, reflecting its role as a daily essential shaped by safety concerns and convenience-led consumption. Wider availability through sari-sari stores and expanding convenience store networks supported penetration beyond major cities, reinforcing bottled water’s importance for both at-home use and on-the-go hydration. Still purified bottled water remained the dominant offer and also

Bottled water continued to perform positively in 2025 as Romanian consumers increasingly prioritised perceived safety, purity and naturalness in their hydration choices. Persistent concerns regarding the potability of tap water remained among the strongest drivers of category demand, particularly in rural regions and older urban neighbourhoods where water quality perceptions are weakest. This coincided with a broader shift towards healthier, less processed soft drinks, prompting many consumers t

The stronger consumer focus on health and fitness has elevated the appeal of bottled water as a way to stay hydrated throughout the day and particularly whilst on-the-go. Higher prices led consumers to seek products with added-value, with many seeking functional variants especially in the carbonated sector.

Persistent issues with tap water continue to support volume sales of bottled water. Also, flavoured bottled water continues to be very popular.

In 2025, bottled water sales in Kenya continued to grow, driven by consumers’ concerns over unsafe tap water, rising urbanisation and higher disposable incomes. Going forward, demand will continue to be supported by consumers being attentive to the quality of the water they consume.

Off-trade bottled water volume sales in Pakistan are expected to see moderate growth in 2025, driven by rising health awareness, unreliable municipal supplies, and urban, on-the-go lifestyles. Still purified water remains the dominant category, while opportunities are emerging for premium, flavoured, carbonated, and functional variants. Expansion into restaurant-branded offerings and B2B partnerships is increasing, opening up new opportunities for manufacturers. During the forecast period, techn

Bottled water in Slovakia navigated a complex environment in 2025, characterised by a combination of weaker summer weather, cautious household spending and the disruptive impact of the sugar tax on competing soft drinks categories. While bottled water itself was not directly targeted by the new tax, the sharp price increases seen in carbonates, flavoured drinks and other sweetened categories altered the competitive landscape in its favour. Many consumers shifted part of their refreshment spend a

Demand for bottled water in the Dominican Republic continues to rise due to concerns about tap water quality, extreme heat, and limited public water access. Sparkling flavoured waters are growing quickly as healthier, lower-calorie options, while private label brands gain traction thanks to affordability.

Demand for bottled water in Lithuania is set to decline sharply in 2025 due to an unusually cold summer, highlighting the category’s dependence on warm weather. Functional bottled water remains popular amongst health-conscious urban consumers, while still mineral water continues to be valued for its perceived quality and post-workout benefits. However, price sensitivity and the limited need for premium water, due to the high quality of tap water in urban areas, have hindered sales. Moving forwar

Bottled water is seeing volume sales rise as consumers increasingly look for products with a healthy and natural positioning. Indeed, consumers a switching from other soft drinks categories to bottled water, with the move from carbonates driving growing interest in sparkling flavoured bottled water.

Volume sales fall, as temporary issues with tap water are resolved. Flavoured tap water makes gains, as does private label, though competitive landscape remains high fragmented. Over the forecast period, bottled water should benefit from consumers cutting down on sugary soft drinks. Sustainability in terms of packaging will also be a key issue.

In 2025, bottled water in Nigeria continued to demonstrate strong resilience and robust volume growth, even as unit prices remained on an upward trajectory following sizable increases in 2024. Although inflation and currency-related pressure on costs remained elevated, macroeconomic conditions stabilised somewhat compared with the previous year, with a slower pace of price escalation helping ease some of the strain on household budgets. In this environment, bottled water’s status as an essential

Bottled water remains a popular choice in Georgia, with off-trade sales supported by convenience, immigration and tourism. Price increases and a preference for drinking tap water at home have slowed growth, although flavoured varieties are attracting new consumers. Innovations in packaging, such as cans and Tetra Pak formats, are also boosting appeal. Convenience stores dominates distribution, with e-commerce enabling bulk purchases and home delivery.

Bottled water is thriving on the back of the rise in health consciousness, with many consumers turning away from soft drinks with a high sugar content. The category also benefits from the growing interest in products with a natural positioning. However, manufacturers are being forced to address concerns about the environmental impact of packaging.

Bottled water sales continued to see strong and stable growth in off-trade volume terms in 2025. Demand is being fuelled by the growing interest in healthier and more natural soft drinks. Sales also benefited from record-breaking temperatures in summer 2025, as well as the launching of new flavours and zero-sugar products in dynamic categories such as functional bottled water.

Off-trade volume sales of bottled water rose in Norway in 2025, supported by a warm summer, new flavour launches, and innovative packaging formats. Consumers increasingly purchased bottled water in bulk to manage household costs, favouring larger, value-oriented packs. Despite this growth, still bottled water continued to face competition from high-quality tap water and growing environmental concerns that encouraged greater use of reusable bottles. Functional bottled water recorded the strongest