COMPETITIVE LANDSCAPE
Local brands dominate with innovation and quality
In 2025, Taiwan’s bottled water landscape is being shaped by the strength of local brands that are well-attuned to regional tastes, pricing, regulatory context, and distribution, with international brands playing complementary roles in premium segments.
Clear taste for alkaline ionised water
The Taiwanese bottled water market shows a clear preference for alkaline ionised waters and products that emphasise mineral balance, softness, and a clean aftertaste, with Taiyen and PH9 fitting this consumer taste profile well. Other brands include Tai Sun, Vedan, Yes Water, Evian, Green Time.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Taiwan?
- To what extent are health considerations impacting consumption of Bottled Water in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Taiwan?
- Which are the leading brands in Bottled Water in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Bottled Water in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Taiwan - Category analysis
KEY DATA FINDINGS
Health and sustainability pulling in opposite directions
Rising consumer health consciousness a key growth driver
Functional bottled water drives market growth with health-focused innovations
Bottled water growth hinges on sustainability and functional offerings
Innovative eco-friendly packaging revolutionizes bottled water
Tai Sun and Coca-Cola lead in sustainability initiatives
Local brands dominate with innovation and quality
Clear taste for alkaline ionised water
Supermarkets focuses on bulk purchases
Convenience stores prioritises accessibility
Soft Drinks in Taiwan - Industry Overview
Health awareness and desire for new flavours shaping demand
KEY DATA FINDINGS
Health, sustainability and innovation key to growth
Convenience stores key, but e-commerce gaining in importance
Combining sustainability and health
Health to remain a key consideration
Brands adapting to evolving consumer preferences
Sustainability concerns affecting manufacturers’ strategies
Uni-President Enterprises Corp out in front
Mix of dynamic players and established major brands
Convenience stores key to distribution
Supermarkets and hypermarkets target bulk purchases and families
Foodservice vs retail split
Fountain sales in Taiwan
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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