COMPETITIVE LANDSCAPE
Affordability is reshaping competitive dynamics
Mercadona and Aguas Danone lead in bottled water in Spain, with Mercadona holding the number one spot and Aguas Danone holding significantly less share. This trend underscores a growing polarisation among value-driven consumers - some prioritise affordability, while others demonstrate strong brand loyalty and a preference for higher-quality products.
Sparkling varieties see increased demand
Carbonated water is enjoying rising popularity in Spain. While it has traditionally been more favoured in neighbouring countries, Spanish consumers are increasingly embracing sparkling varieties.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Spain?
- To what extent are health considerations impacting consumption of Bottled Water in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Spain?
- Which are the leading brands in Bottled Water in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Bottled Water in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Spain - Category analysis
KEY DATA FINDINGS
Bottled water posts solid expansion as health, tourism and sustainability strengthen demand
2025 marks a positive year for bottled water in Spain
Carbonated bottled water leads growth as players keep sustainability in mind
Sales of bottled water set to continue rising over the forecast period
New SDDR system will reshape the bottled water category
Health and wellness trends will remain key influences
Affordability is reshaping competitive dynamics
Sparkling varieties see increased demand
Channel fragmentation requires retail agility
E-commerce remains small but rises rapidly
Soft Drinks in Spain - Industry Overview
Health, affordability and retail diversification shape soft drinks performance in Spain
KEY DATA FINDINGS
Health positioning boosts sales in soft drinks in Spain
Channel diversity and affordability have key impact
Health and wellness trends push premiumisation
Further rises anticipated for volume sales in soft drinks
Private label set to expand
Innovation will lead to greater fragmentation in competitive landscape
Mercadona maintains overall leadership while Coca-Cola sees success through iconic brands and persistent innovation
Nestlé rises through popular brands in bottled water
Supermarkets leads retail distribution while e-commerce sees greatest expansion
Private label drives retail sales as foodservice benefits from on-the-go consumption trend
Fountain sales in Spain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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