COMPETITIVE LANDSCAPE
Nestlé maintains dominance
Nestlé Pakistan Ltd remains the leading player in bottled water in Pakistan in off-trade volume terms, supported by its long-established Nestlé Pure Life brand, which has a strong reputation for reliability and quality. Nestlé’s ability to reach deep into rural and urban retail channels, along with its large-scale production capacity and effective marketing strategies, ensures that it remains a go-to choice for on-the-go and office consumption.
Mehran Bottlers leverages existing consumer trust and distribution network
Mehran Bottlers Pvt Ltd is the most dynamic player in bottled water, driven by the extension of its flagship Pakola brand. Pakola is one of Pakistan’s oldest and most iconic non-cola carbonates, enjoying deep cultural resonance, strong nostalgia value, and high brand recognition across generations.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Pakistan?
- To what extent are health considerations impacting consumption of Bottled Water in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Pakistan?
- Which are the leading brands in Bottled Water in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in Bottled Water in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Pakistan - Category analysis
KEY DATA FINDINGS
Health, convenience and innovation drive demand
Still purified bottled water dominates sales
Rise of restaurant-branded offerings
Bottled water offers scope for further diversification
Technological advancements will lead to greater consistency
Sustainability will become key manufacturer and customer focus
Nestlé maintains dominance
Mehran Bottlers leverages existing consumer trust and distribution network
Traditional stores remain key to sales
Modern retail formats appeal to convenience-seeking buyers
Soft Drinks in Pakistan - Industry Overview
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
Multinational giants hold sway
Mehran Bottlers is most dynamic player
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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