PROSPECTS AND OPPORTUNITIES
The competitive landscape is expected to become more fragmented
Even though the competitive landscape of bottled water is already quite fragmented already, a small number of players retain the lion’s share in 2024. This could potentially change over the forecast period if stronger players from other markets enter the category.
Sustainability to drive developments
Sustainability is set to have a strong impact upon developments in bottled water, with companies investing in new packaging to reduce plastic. Given that 92% of bottled water volume in Greece is sold in plastic bottles, this will be a key area of focus in the upcoming years.
One litre bottles are set to gain share
Although 500ml and 1.5 litre bottles are set to retain the lion’s share of sales in bottled water, the fastest growing format is the 1 litre bottle.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Greece?
- To what extent are health considerations impacting consumption of Bottled Water in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Greece?
- Which are the leading brands in Bottled Water in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in Bottled Water in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Greece - Category analysis
KEY DATA FINDINGS
On the go consumption is boosted by longer period of hot weather
Domestic companies retain leadership position
Bottled water is attractive to new investors
The competitive landscape is expected to become more fragmented
Sustainability to drive developments
One litre bottles are set to gain share
Soft Drinks in Greece - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Greece
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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