COMPETITIVE LANDSCAPE
Les Eaux Minérales d’Oulmès retains its leadership through trusted brands and packaging innovation
Les Eaux Minérales d’Oulmès remained the leading bottled water company in Morocco in 2025, maintaining its dominance despite a slight share decline. Its flagship brands, Sidi Ali and Oulmès, continued to enjoy high consumer trust and benefited from comprehensive nationwide distribution and strong marketing support.
Lodep Sarl records double-digit growth through its brand Mondariz
Lodep Sarl was the most dynamic company in 2025, achieving the strongest uplift in volume share and recording double-digit volume growth. The company’s brand Mondariz, available in both carbonated and still natural mineral bottled water, saw its most significant gains in the still category, reflecting consumer preference for natural, trusted hydration options.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Morocco?
- To what extent are health considerations impacting consumption of Bottled Water in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Morocco?
- Which are the leading brands in Bottled Water in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in Bottled Water in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Morocco - Category analysis
KEY DATA FINDINGS
Growth for bottled water is driven by health, climate, and tourism trends
Demand for bottled water rises in Morocco amid hot weather and health consciousness
Still bottled water leads growth as consumers associate it as being a healthier option
Urbanisation, health and climate conditions are set to support ongoing growth for bottled water
Environmental and health trends drive bottled water towards recycled and refillable formats
Water purification systems are set to challenge growth across the forecast period
Les Eaux Minérales d’Oulmès retains its leadership through trusted brands and packaging innovation
Lodep Sarl records double-digit growth through its brand Mondariz
Proximity and affordability drive sales through small local grocers in Morocco
Supermarkets drives growth in bottled water through expanding neighbourhood outlets and promotions
Soft Drinks in Morocco - Industry Overview
Affordability, health trends, and on-the-go consumption drives growth for soft drinks
KEY DATA FINDINGS
Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
Health consciousness and sugar reduction shape consumer preferences
Trust, sustainability, and packaging influence soft drinks dynamic in 2025
Growth is expected to be driven by economic recovery, urbanisation and health awareness
Innovation and product diversification are expected to meet evolving consumer preferences
Price sensitivity, promotions, and widespread distribution will remain key
Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
Small local grocers drives sales while discounters continues to expand in Morocco
The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
Fountain sales in Morocco
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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