COMPETITIVE LANDSCAPE
Cido Grupa dominates sales
Cido Grupa SIA is set to remain the leading player in bottled water in Latvia 2025, holding the largest off-trade RTD volume share. Its Magali and Magli Vita Fruit brands cover almost all categories, reinforcing the company’s dominance.
Aldaris AS leads growth with Vichy
Aldaris AS, Carlsberg’s subsidiary in Latvia, is the fastest-growing player in bottled water, driven primarily by the Vichy brand. While the brand’s presence remains relatively small, strong distribution and targeted marketing have enabled rapid growth, highlighting the company’s potential to capture a larger share of the category in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Latvia?
- To what extent are health considerations impacting consumption of Bottled Water in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Latvia?
- Which are the leading brands in Bottled Water in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Bottled Water in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Latvia - Category analysis
KEY DATA FINDINGS
Cold summer temperatures impact demand
Sales plummet in 2025
Functional bottled water finds its niche
Muted outlook after short-term rebound
Functional water offers most growth potential
New excise tax could boost sales of still bottled water
Cido Grupa dominates sales
Aldaris AS leads growth with Vichy
Supermarkets dominates distribution
E-commerce shows greatest resilience
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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