PROSPECTS AND OPPORTUNITIES
Moderate growth as health consciousness encourages bottled water consumption
Bottled water in Serbia is expected to record moderate volume growth over the forecast period, driven by still, flavoured and functional bottled water, due to rising health consciousness in the country. A growing number of Serbians is expected to consume bottled water on a daily basis in 2025 and beyond.
New products will cater to health-conscious consumers
Strong competition in the market will continue to prompt players to innovate over the forecast years. Producers are poised to introduce more novelties catering to health-conscious consumers seeking healthier options, such as functional water infused with vitamins and supplements, and sugar-free flavoured water.
The price has to be right
Price is expected to remain a key influencer of purchasing decisions in 2025 and beyond. As a result, price discounts are expected to continue appealing to Serbian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Serbia?
- To what extent are health considerations impacting consumption of Bottled Water in Serbia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Serbia?
- Which are the leading brands in Bottled Water in Serbia?
- What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
- How are products distributed in Bottled Water in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Serbia - Category analysis
KEY DATA FINDINGS
Rising health consciousness supports growth of bottled water in 2024
Private label growth as Serbians look for value for money
Innovation to attract consumers’ attention
Moderate growth as health consciousness encourages bottled water consumption
New products will cater to health-conscious consumers
The price has to be right
Soft Drinks in Serbia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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