COMPETITIVE LANDSCAPE
Market leadership shaped by portfolio breadth and structural consolidation
BlueTriton Brands remained the leading player in 2025, accounting for close to one quarter of total category sales. Its portfolio includes Pure Life, Pure Life Sparkling and Poland Springs, acquired from Nestlé Canada in 2021 when Nestlé exited the mainstream bottled water business to focus on premium brands.
Premium and sustainability-focused brands gain momentum
Premium bottled water performed relatively well compared with mainstream offerings, helped by heightened consumer interest in sustainability and elevated drinking experiences. Flow Water continued to expand its presence through its sustainable carton packaging and launched a new sparkling flavoured line in aluminium cans in late 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Canada?
- To what extent are health considerations impacting consumption of Bottled Water in Canada?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Canada?
- Which are the leading brands in Bottled Water in Canada?
- What potential exists for multinational or domestic soft drinks companies to expand in Canada?
- How are products distributed in Bottled Water in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Canada - Category analysis
KEY DATA FINDINGS
Stable demand but elevated prices continue to shape consumer behaviour
High price levels limit volume expansion despite bottled water’s health halo
Functional and sparkling flavoured water outperform within the category
Gradual volume growth supported by health positioning and flavour innovation
Rising focus on flavour experimentation and cross-category innovation
Sugar aversion and new labelling rules will shape reformulation and product mix
Market leadership shaped by portfolio breadth and structural consolidation
Premium and sustainability-focused brands gain momentum
Discounters remain important as consumers seek value and buy in bulk
Online penetration expands as click-and-collect becomes more entrenched
Soft Drinks in Canada - Industry Overview
Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
KEY DATA FINDINGS
Health and wellness expectations reshape category dynamics
Premiumisation and affordable indulgence gain relevance in a cautious economic climate
Customisation and home beverage making expand, challenging ready-to-drink formats
Soft drinks forecast to maintain modest value growth amid constrained volume gains
Health priorities and functional positioning to intensify across categories
Regulatory shifts and ingredient pressures to influence product strategy
Category leaders diversify portfolios while adjusting to shifting distribution agreements
Agile challengers and specialised players gain traction through innovation
Store-based retail remains dominant as shoppers shift toward value-oriented purchasing
E-commerce strengthens as infrastructure and shopper confidence mature
Foodservice recovery remains weaker than anticipated
Fountain sales stabilise alongside foodservice recovery but remain constrained by economic pressures
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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