PROSPECTS AND OPPORTUNITIES
Continuing healthy demand over forecast period
Bottled water will register positive volume growth over the forecast period, as continuing low quality of water particularly in rural areas, as well as water outages, maintain demand for bottled water. Established segments such as carbonated and still bottled water will continue to be in demand and there will also be growth for more niche segments such as flavoured and functional bottled water.
Expansion in both bulk and on-the-go options
Increasing on the-go consumption will drive demand for smaller packaging formats, including 250ml bottles, as consumers increasingly seek convenient and portable options. At the same time, bulk water sales will also see growth, and will be supported by the expansion of home delivery services.
Further healthy volume growth for functional water
Functional bottled water will continue to register healthy volume growth over the forecast period. A key player in this space is ASU and it recently launched Asu Karma, which is a premium offering that contains magnesium and L-theanine and is advertised as alleviating stress and promoting sleep.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Kazakhstan?
- To what extent are health considerations impacting consumption of Bottled Water in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Kazakhstan?
- Which are the leading brands in Bottled Water in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in Bottled Water in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Kazakhstan - Category analysis
KEY DATA FINDINGS
Positive volume growth in 2024
Flavoured and functional bottled water register healthy volume growth
Wide supply of illegally bottled water remains an issue
Continuing healthy demand over forecast period
Expansion in both bulk and on-the-go options
Further healthy volume growth for functional water
Soft Drinks in Kazakhstan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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