COMPETITIVE LANDSCAPE
Wahaha builds on its resurgence in 2025
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Nongfu Spring Co Ltd solidifies its leading position
Nongfu Spring Co Ltd saw a recovery in sales over 2025, following the sharp decline in 2024. The company benefitted from a rebalance in consumer demand, as the initial consumer fervour that boosted Wahaha in 2024 began to recede in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in China?
- To what extent are health considerations impacting consumption of Bottled Water in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in China?
- Which are the leading brands in Bottled Water in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Bottled Water in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in China - Category analysis
KEY DATA FINDINGS
Strong progress for the bottled water category
Bottled water consumption occasions are on the rise
Product launches drive category growth
Wider distribution strategies drives sales of carbonated natural mineral bottled water
Bright outlook with diverse products aimed at different segments
Advancements in packaging will enhance sustainable credentials
Technology offers scope to enhance transparency, traceability and enhance production efficiencies
Wahaha builds on its resurgence in 2025
Nongfu Spring Co Ltd solidifies its leading position
Accessibility and convenience pushes most sales through small local stores
Vending growth reflects rising demand for instant access
Soft Drinks in China - Industry Overview
Relatively bright performance for soft drinks
KEY DATA FINDINGS
Health factors bear heavy influence on soft drinks
Consumers are willing to pay for convenience and instant delivery
Local cultural traditions increasingly shape product developments
Stable outlook for soft drinks
Players will capitalise on more discerning tastes
High growth of reduced-sugar RTD tea will continue
Nongfu Spring Co Ltd strengthens position with growth in RTD tea
Domestic companies gain traction in highly competitive landscape
Soft drinks is heavily reliant on the traditional channel
Rising expectations over convenience and immediacy
Foodservice vs retail split
Fountain sales in China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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