COMPETITIVE LANDSCAPE
Danone Aqua retains leadership of bottled water through brand strength and aggressive strategy
In 2025, Danone Aqua PT firmly maintained its position as the leading company in Indonesian bottled water. This leadership was underpinned by an exceptionally strong brand image, which persisted despite various negative issues concerning water sources and the perceived safety of gallon packaging.
Functional bottled water brand emerges as most dynamic performer
The competitive landscape of bottled water in Indonesia saw Garudafood Group emerge as the most dynamic player during the year, largely propelled by the exceptional performance of its Super O2 brand. This functional bottled water, a standout in its category, capitalised on growing consumer interest in health-enhancing beverages.
Sariguna Primatirta retains dominance in still spring format with diverse sizes and distribution
Sariguna Primatirta Tbk PT maintained its dominant position within still spring bottled water in 2025. Despite experiencing a marginal sales decline, its overall off-trade volume sales remained significantly higher compared to the beginning of the review period, underscoring the company's enduring market strength and consumer loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Indonesia?
- To what extent are health considerations impacting consumption of Bottled Water in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Indonesia?
- Which are the leading brands in Bottled Water in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Bottled Water in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Indonesia - Category analysis
KEY DATA FINDINGS
Decline, sustainability shifts, and e-commerce dynamism
Single-use plastic concerns and alternative formats drive off-trade volume decline
New brands and larger formats shape still purified bottled water landscape
Improving purchasing power and evolving bulk formats to boost bottled water sales
Packaging innovation to drive value and competitiveness in bottled water
Sustainable packaging initiatives face price barriers and limited consumer uptake
Danone Aqua retains leadership of bottled water through brand strength and aggressive strategy
Functional bottled water brand emerges as most dynamic performer
Sariguna Primatirta retains dominance in still spring format with diverse sizes and distribution
Convenience stores gains further share from leading channel small local grocers
E-commerce reshapes Indonesia's bottled water landscape in 2025
Soft Drinks in Indonesia - Industry Overview
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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