PROSPECTS AND OPPORTUNITIES
Despite competition from other beverages, emergence of more affordable cup formats will boost demand
Off-trade volume sales for bottled water in Indonesia will rise throughout the forecast period, though full recovery to pre-pandemic levels will not be reached by 2029. Bottled water in Indonesia will continue to be plagued by intensifying competition from other soft drinks categories, most notably RTD tea, RTD coffee and carbonates, all of which offer their products at prices very similar to those found in bottled water, while also satisfying cravings for a sweet taste.
Health trends will support future growth and inform innovation
Prior to the pandemic, off-trade sales of bottled water had been supported by rising levels of health -consciousness amongst Indonesian consumers. Mid-to-high-income consumers, in particular, were increasingly willing to switch to bottled water, due to growing concerns about the health implications of consuming soft drinks that are high in sugar, such as carbonates.
Continued growth for foodservice sales
On-trade bottle water sales are anticipated to experience continued growth in the forecast period, reflecting the ongoing recovery within the wider consumer food service channel. However, this recovery will take some time, as many foodservice establishments, particularly newer players, have adopted a strategy of offering free drinks, such as fresh tea or refillable gallons of water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Indonesia?
- To what extent are health considerations impacting consumption of Bottled Water in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Indonesia?
- Which are the leading brands in Bottled Water in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Bottled Water in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Indonesia - Category analysis
KEY DATA FINDINGS
Bottled water faces flat performance amid changing consumer preferences
Danone’s Aqua continues to dominate market, despite growing competition from local brand Le Minerale
New packaging sizes drive consumer engagement
Despite competition from other beverages, emergence of more affordable cup formats will boost demand
Health trends will support future growth and inform innovation
Continued growth for foodservice sales
Soft Drinks in Indonesia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Indonesia
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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