PROSPECTS AND OPPORTUNITIES
The outlook for bottled water benefits from health trends and consumer preferences
The consumption of bottled water in Belgium is expected to remain stable throughout the forecast period, driven by the continued influence of health trends and changing consumer preferences. As health-conscious choices remain a priority for many consumers, bottled water is one of the go-to options for those seeking hydration without the added sugars, calories, or artificial ingredients in many other soft drinks.
Functional bottled water gains ground as players invest in new launches
Functional bottled water is set for rapid development in the forecast period. Although traditional bottled water brands have not yet ventured into this product area, it is anticipated that more players soon will.
Sustainable packaging becomes a key feature of bottled water
Players in the bottled water landscape are projected to continue innovating their packaging methods, with a strong focus on sustainability. Throughout the forecast period, consumers will see a significant increase in the availability of eco-friendly alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Belgium?
- To what extent are health considerations impacting consumption of Bottled Water in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Belgium?
- Which are the leading brands in Bottled Water in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in Bottled Water in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Belgium - Category analysis
KEY DATA FINDINGS
Bottled water benefits from its alignment with rising health trends
Affordable options and convenience drives bottled water sales
Flavoured water is a fading trend despite ongoing innovation on the landscape
The outlook for bottled water benefits from health trends and consumer preferences
Functional bottled water gains ground as players invest in new launches
Sustainable packaging becomes a key feature of bottled water
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2024: The big picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Soft Drinks?
Fountain sales in Belgium
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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