Sales of cat food in Norway are expected to rise in current value terms in 2025, supported by ongoing premiumisation and growing demand for specialised products. Norwegian cat owners are increasingly seeking out natural ingredients, grain-free formulas, and diets tailored to specific health needs options which tend to carry higher price points. The continued popularity of cats as pets, particularly among single-person and urban households, also supports stable demand, as felines remain a practic

Growth of cat food market in Poland is continuing its positive performance in 2025, due to the growing cat population which is growing faster than that of dogs. Cats are a more popular pet in urban areas, and the upkeep is usually less demanding than dogs, which plays well into urban lifestyles.

In 2025, cat food in Indonesia is seeing positive growth in value sales, though at a markedly slower rate than was recorded in 2024. Indonesian consumers, faced with weakened purchasing power, have migrated towards the economy tier or opted for smaller, lower-priced repackaged branded offerings, leading to lower volumes alongside modest unit-price gains. These gains are partly restrained by competitively priced imports from Chinese brands such as Life Cat and Ori Cat, which have secured notable

While Brazil’s macroeconomic environment in 2025 has presented challenges for many fast-moving consumer goods categories, cat food has proven comparatively resilient. This resilience is partly due to the specific feeding behaviour of cats, which tend to be less flexible in their dietary preferences than dogs. As inflation and high interest rates placed pressure on household budgets, many consumers remained loyal to trusted cat food brands, particularly those that balanced price and palatability.

Sales of cat food are maintaining a positive performance in Switzerland in 2025, with value slightly up from the previous year and volume also returning to a positive trajectory after its previous slump. Cats remain popular as pets, thus sales are supported by baseline demand. However, it is also noted that population growth has slowed down since the boom in pet ownership seen during the era of the pandemic, thus somewhat limiting stronger growth prospects. Nevertheless, a growing number of cons

Cat food is maintaining healthy sales in Morocco in 2025, in both value and volume terms. Cats are the preferred pets in Morocco, with dogs less popular due to cultural reasons. On the other hand, cats are widely accepted and popular as household pets, often seen as low-maintenance and well-suited to urban living. This acceptance is rooted in the country's cultural traditions, where cats are generally viewed favourably and are considered clean and easy to care for. Moreover, pet cats are particu

Value sales of cat food in Austria look set to increase in 2025. Although the national cat population continues to grow, the rate of growth is gradually slowing. However, more consumers are choosing to keep their cats indoors due to concerns about safety, health, and well-being. Furthermore, cat owners are increasingly opting for prepared cat food, migrating away from feeding cats table scraps or homemade meals. This shift is supported by improved awareness of the benefits of appropriate nutriti

Value sales of cat food look set to record a double-digit increase in 2025, supported by the steady rise in the cat population across Saudi Arabia. Urbanisation, smaller family sizes, and lifestyle shifts are making cats a preferred pet choice, particularly among young adults, single women, and families living in apartments. Cats are viewed as lower-maintenance and more space-friendly than dogs, making them ideal for modern living conditions. Furthermore, the growing trend of animal rescue and a

Cat food value sales in Denmark are expected to grow at a steady pace in 2025, despite the declining cat population. Rising expenditure on cat food is lifting the category as owners prioritise premium, health-oriented products tailored to specific dietary needs. The trend of treating pets as family members continues to drive demand for high-quality, specialised nutrition. Moreover, the growing trend of pet humanisation reinforces the preference for commercially prepared cat food and treats, with

Retail current value sales of cat food in Finland are set to rise at a good, if slower, pace over 2025, reflecting a broader trend of increasing investment in pet nutrition. This growth is being driven by a combination of factors, including the humanisation of pets, where cats are treated as family members, prompting owners to seek higher-quality food options. Finnish consumers are showing a growing preference for premium, natural and organic cat food products, aligning with a heightened awarene

Value sales of cat food in Sweden are expected to increase in 2025, driven by rising demand for premium and health-oriented products. Swedish cat owners are becoming more discerning, seeking options that support wellbeing while aligning with personal values around sustainability and ingredient quality. Products featuring grain-free recipes, high meat content, and natural or functional ingredients — such as those supporting digestion, coat condition, or urinary health — are gaining traction. Whil

Sales of cat food in Hong Kong continued growing in 2025, reflecting the steady increase in the local cat population. This is in contrast to the local dog population, which has seen fluctuations. The primary reason for this trend is the relative ease of cat ownership compared to dogs. Cats typically require less time and fewer resources, making them an attractive option for busy city dwellers. These animals are also generally more independent, needing less daily interaction and exercise compared

Cat food is set to see dynamic current value growth in Vietnam in 2025. The cat population has been growing strongly in the country, and faster than the dog population. Indeed, cats are increasingly becoming the preferred pet amongst locals, especially in urban areas, where space and time constraints make it easier to own a cat. Cats are also relatively independent and do not require as much active management as dogs do. Furthermore, coffee shops that are specifically targeted at pet lovers tend

With pricing pressures gradually receding as inflation stabilises, growth in cat food current value sales in the Netherlands in 2025 is expected to be down slightly on 2024. The category is still set to register another strong performance in this respect, however, as cat ownership is on the rise and people often have a greater tendency to choose higher quality and more expensive food and treats for these pets than they do in the case of dogs. This is partly because cats are fussier eaters, thoug

Cat food in Mexico is set to maintain dynamic double-digit retail current value growth in 2025. This trend is being fuelled by the increasing number of cats and cat-owning households in Mexico. In this year, Mexico continues to witness a shift in household dynamics, with a growing number of families choosing pets over children, as younger generations increasingly opt for the DINK (Double Income No Kids) lifestyle. As urbanisation also continues to rise, many people are opting for smaller living

Cat food sales in Thailand are experiencing dynamic growth in 2025, driven primarily by a rapid increase in the pet cat population, particularly in urban areas. Due to their greater independence, cats are often considered to be more convenient to keep as pets in urban apartments and homes. Additionally, with an increasing number of single-person households and childless couples, more people are turning to cats for companionship. As more people in cities adopt cats as their pets, the demand for c

The rate of growth in retail current value sales of cat food will slow but remain robust in 2025, with economy wet cat food the largest category and cat treats and mixers the most dynamic. There was a reduction in the number of kittens in the country towards the end of the review period caused by people shifting to adopting adult cats from shelters instead of buying kittens from breeders. There was a rise in adoptions from shelters in territories close to the front line of the war, from which pe

Despite economic uncertainty and challenges to pet ownership, cat food in the US maintains stable demand, outpacing both retail volume and value growth rates of the larger dog food category. One primary factor contributing to growth is evolving price growth. With the majority share of cat food value sales allocated to industry giants such as Nestlé and Mars, cat food production remains well-positioned for continued investments in domestic manufacturing capabilities. Domestic investments have bee

In 2025, Turkey continues to see a growing preference for cats over dogs, which is driving demand for cat food. Cats are increasingly favoured by urban dwellers due to their relatively low maintenance, requiring less space, food, and attention compared to dogs. Their independent lifestyle aligns well with the fast-paced lives of many local pet owners, particularly millennials, who are adopting cats as a source of emotional support amidst economic difficulties and political uncertainties. With ri

In 2025, cat food in India is expected to see a shift from the rapid expansion seen earlier in the review period to a phase of steady, sustained growth, although the current value increase is still expected to be in the double digits. The surge in cat adoption driven by the pandemic lockdowns, particularly in urban areas, has stabilised, with the current market dynamics focusing more on evolving consumer preferences. As awareness of feline-specific nutritional needs grows, urban lifestyles that

The rate of growth in retail current value sales of cat food will slow slightly in 2025. Pet humanisation continues to drive higher spending on premium cat food, with specialised offerings growing in popularity. There is growing demand for cat food that addresses specific health concerns, such as digestive health, weight management and joint support. Meanwhile, manufacturers are introducing new ingredients, including natural and organic options, to address the desires of cat owners. Consumers in

The cat food market in Argentina is set to experience a modest increase in volume sales in 2025, in contrast to the decline seen in the previous year. Consumers' purchasing power dropped sharply in the first half of 2024, which led to a shift toward lower-priced brands and a general drop in average unit prices. However, performance varied by category, with the steepest drops seen in the most expensive segments - particularly wet food and treats and mixers. A key factor softening the overall decl

Cat food in Egypt experienced a surge in value sales over 2025, which can be largely attributed to retail price increases in the first quarter of the year. Nonetheless, retail volume sales remain consistent, bolstered by rising cat ownership and a significant increase in awareness of cat’s nutritional needs. Cat owners are showing a greater understanding of the importance of tailored nutrition, recognising that different life stages, breeds, and health conditions necessitate specific dietary req

Retail value sales of cat food are expected to increase in 2025. Although growth is steady across the overall market, dry cat food is expanding at a slower rate of around 2%, while wet food and treats are showing stronger performance. The cat treats category, while still accounting for less than 10% of the total cat food market, is seeing rapid development as the variety of product formats stimulates consumer curiosity and trial. The discontinuation of economy brands in both dry and wet food seg