PROSPECTS AND OPPORTUNITIES
Increasing sophistication of demand to boost premium wet cat food
Cat food in Finland is projected to see moderate growth in retail value (constant 2025 prices) sales through the forecast period. An increasing number of Finnish households are expected to adopt cats as pets, leading to a higher demand for cat food products.
Online platforms tap into the needs and preferences of cat owners
Retail e-commerce is set to continue to develop and grow as a channel for cat food in Finland during the forecast period. The recurring and predictable nature of cat food purchases is well-suited to online shopping.
Innovation to provide natural, functional and convenient solutions
As in dog food, innovation is playing a big role in shaping cat food in Finland, with players looking to offer products that meet the consumer demand for more natural, functional and convenient solutions. Pet owners are becoming more attentive to ingredients, product formats and the specific health needs of their cats, driving a wave of creative new product developments.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Finland?
- Which are the leading brands in Cat Food in Finland?
- How are products distributed in Cat Food in Finland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Finland - Category analysis
KEY DATA FINDINGS
Palatability, nutritional value and cost-effectiveness make mid-priced wet cat food a popular choice
Suomen Nestlé leverages a strong portfolio and wide distribution to lead the field
Hypermarkets and pet shops and superstores appeal to different consumers as they vie for leadership in cat food
Increasing sophistication of demand to boost premium wet cat food
Online platforms tap into the needs and preferences of cat owners
Innovation to provide natural, functional and convenient solutions
Pet Care in Finland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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